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Catalogue & Visual Identity
Client
Challpac
Location
Hong Kong
Design Service
Brand Identity, Art Direction
Allura is a laminate brand shaped by restraint and cinematic immersion. Drawing from the language of soft science fiction—think of the ethereal visual world of Dune—the brand embraces a tonal, textural minimalism that feels both grounded and transportive.
The brand’s presence unfolds across a first-edition catalogue, curated with high-definition imagery and surreal pairings that echo the tactile elegance of its laminates. Supporting pieces like a fashion-forward tote and tailored logo suite round out the identity—each piece playing its part in a world built with clarity, depth, and quiet confidence.
Allura is not loud. It lingers—in experience, in materiality, in memory.
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Services: Brand Identity | Catalogue | Merchandise
Aesthetic: Contemporary, Immersive, Monochromatic, Cinematic, Minimalist, Bold
Design Solutions: Brand Design, Logo Suite, Catalogue (Art Direction & Layout Design), Merchandise/Design Collateral, Image Curation.
