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Illustrative Visual Identity
Client
A.T.A.S. (A Taste Above Shiok)
Location
Hong Kong
Design Service
Brand Identity, Art Direction, Illustration
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Illustration Portfolio
Singaporean soul, styled for the world.
A.T.A.S brings the flavours of Singapore abroad. The visual identity was designed to feel both nostalgic and inviting—anchored in cultural references, signature dishes, and hand-drawn illustrations that echo home.
From copy to logo, patterns to menus, we shaped a brand that honours tradition with quiet elegance—crafted to speak to both locals and newcomers alike.
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Aesthetic: Nostalgic, Homely, Warm & Inviting
Design solutions: Corporate Stationery, Print Collateral, Copywriting, Logo Suite, Brand Guide, Custom Illustrations & Digital Patterns, and Social Media Templates.
