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Packaging & Brand Design
Client
Toon's Sauces
Location
Canada
Design Service
Brand Identity
This brand identity bridges Southeast Asian flavour with Vintage Western Desert aesthetics. Influenced by the founder’s Singaporean roots and his personal journey battling cancer, the visual language centres around a simplified traveller’s palm—his childhood memory & inspiration turned iconic symbol.
From logo and packaging to custom patterns and a distinct icon suite, the brand reflects warmth, resilience, and a quietly rugged elegance—styled in a sun-bleached palette of saffron, ochre, lapis lazuli, and bone white.
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Services: Brand Identity
Aesthetics: Fusion, Vintage-Modern, Desert Western, Sun-washed, Rugged Elegance
Design Solutions: Brand Design, Logos, Brand Board, Packaging Design, Image Curation.
