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Styling a Brand

Client: Weekend Sundries


Creative direction across styling, photography, illustration and brand collateral for a fashion label inspired by everyday ease, summer dressing, and quiet femininity.

Services: Art Direction   |  Photography & Curation  |  Print  |  Illustration

Aesthetics: Soft Femininity, Nature-Inspired, Relaxed, Understated & Quietly Confident.

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An aesthetic image of the Weekend Sundries logo against a backdrop of clean concrete, with soft sunlight & shadowed silhouettes of delicate leaves.
Brand postcards featuring the Weekend Sundries wordmark logo acquainted with a hand-drawn illustration of a potted plant in a delicate and soft style with overlapping drawn lines. The back of the postcard features a description of the label: A garment & textile studio based in sunny Singapore. Taking cues from perennial humid summers, we design our pieces for effortless, unfettered living.
Brand photography featuring a curated collection of a collared shirts (one grey, one white & sheer). The models are set in a background of minimal nature; tropical green leaves and contrasting monochrome backgrounds.
Print design: a brochure featuring a capsule collection of the label, with custom delicate illustratons of potted plants and lines.
Brand photography featuring a curated collection of a basic wear (linen shirt & pants set, navy blue shift dress). The models are set in a minimal, creamy-white background; one is standing, the other with her back to camera and stylishly holding a dried floral bouquet.
Brand photography featuring a curated collection of a basic wear (yellow shift dress, pants set, cream sleeved-dress). The models are set in a minimal, creamy-white background; one is posed slightly facing the camera & holding dried flowers against her face, the other with her back to camera with a fresh flower in the foreground, partially hiding her.
Brand photography featuring a curated collection of a lounge wear (navy wrap-dress). The model is sitting & slightly leaning back on her hands, relaxed on a cream carpet & basking in soft sunlight.
Social Media line-up of curated photography, label collections, promotional campaigns, studio glimpses etc.
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