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Pattern-driven Visual Identity

Client: Imaginae Bizworks


Imaginae is a Business Management Consultancy located in the heart of Singapore. It is where bold ideas take fluid shape—literally. Inspired by the freeform dance of a lava lamp, the brand’s visuals echo the way imagination bubbles up and flows into form. It’s curious, electric, and a little cerebral—but still fun.

 

Imaginae’s look feels as if it was designed by and for minds that love to wonder. Smart, vivid, and purposefully unexpected—it’s a brand that invites you to think in colour.

Services: Brand Identity  |  Pattern  |  Packaging

Aesthetic: Retro-Futuristic, Bold, Electric, Offbeat Professional

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The logos (icon & wordmark) of Imaginae, against a backdrop of its custom brand pattern (lava lamp-inspired)
Colour scheme for Imaginae: off-white, bright orange, warm red, metallic grey, teal blue, deep teal & black.
Curated typography for Imaginae as part of hte brand identity.
Business card design as part of Imaginae's brand collateral.
Business card design as part of Imaginae's brand collateral.
Business card design as part of Imaginae's brand collateral.
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